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Current Advertising News Today Drug Makers Dial Down TV Advertising Pharmaceutical companies have cut spending on television advertising by 20 percent over the last five years, according to a Nielsen study. Analysts expect drug advertising to continue to fall as more brand-name drugs face generic competition. Thu, 02 Feb 2012 18:49:23 -0800 Zynga Tests 'Reward Advertising' in CityVille Zynga, aiming to expand its advertising revenue without annoying users, is quietly experimenting with "reward advertising" on CityVille that lets players earn energy by interacting with a sponsor. Thu, 02 Feb 2012 08:19:27 -0800 Prescriptions Blog: Drug Makers Dial Down TV Advertising Pharmaceutical companies have cut spending on television advertising by 20 percent over the last five years, according to a Nielsen study. Analysts expect drug advertising to continue to fall as more brand-name drugs face generic competition. Thu, 02 Feb 2012 15:38:03 -0800 Seattle’s Hydrogen Advertising Celebrates New Year by Adding Key Staff Building upon growing optimism within the U.S. economy, Hydrogen Advertising of Seattle is experiencing a boom in its business and bottom line. A significant increase in advertisin Thu, 02 Feb 2012 08:30:00 -0800 North Korea stresses power of advertising An economic journal in North Korea has stressed the importance of advertising to compete against "capitalists" in overseas markets, according to a news report. Thu, 02 Feb 2012 23:24:16 -0800 |
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